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Blue Cross and Blue Shield of Alabama, CITY OF LEEDS and National Fitness Campaign Make Fitness Free for Everyone in LEEDS

LEEDS, AL, — Blue Cross and Blue Shield of Alabama, City of Leeds, and National Fitness Campaign (NFC) today announced a partnership to bring an outdoor Fitness Court® to the City of Leeds. The Fitness Court, located in Leeds Memorial Park at 1159 Montevallo Road, will officially open Tuesday, November 1 with a ribbon-cutting ceremony.

This Fitness Court was developed by Blue Cross and Blue Shield of Alabama, City of Leeds and NFC to expand free access to high quality workouts and create equitable access to exercise for communities around the state. The Fitness Court is the world’s best outdoor gym that lets people use their own body weight to get a complete workout using seven exercise stations.

Created with people aged 14 and over - and with all abilities - in mind, the workouts are adaptable for all fitness levels, allowing participants to move at their own pace. Users also may download the free Fitness Court App which acts as a coach-in-your-pocket and enhances the outdoor gym into a digitally supported wellness experience.

“One of our Company’s top priorities is to help improve the health and wellness of Alabamians,” said Sophie Martin, Director of Corporate Communications and Community Relations, Blue Cross and Blue Shield of Alabama. “We are honored to partner with the City of Leeds to bring our Blue Cross sponsored Fitness Courts to Alabama. This innovative platform will help encourage communities to lead healthy and active lifestyles.”

“We have anticipated this day for a long time and are excited about the official grand opening and ribbon cutting for the new outdoor Fitness Court®,” said Leeds Mayor David Miller.

“National Fitness Campaign is proud to welcome the City of Leeds to the campaign as a leader in health and wellness for Alabama and across America,” said Mitch Menaged, Founder of National Fitness Campaign.

Residents are invited to attend the Launch Event on Tuesday, November 1 at 10:00 a.m. to try the Fitness Court.  Jeh Jeh Pruitt, WBRC Fox 6 TV Presenter and Reporter, will emcee the event which will include a Police vs. Fire Fitness Challenge, fitness demonstrations and a fitness class.   For more information, visit, or contact Dona Bonnett, Media Support, at 256.345.3993. For more information on Blue Cross and Blue Shield of Alabama’s support of NFC, please visit

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About Blue Cross and Blue Shield of Alabama
Blue Cross and Blue Shield of Alabama has insured Alabamians for over 87 years. Blue Cross offers coverage plans to corporations, individuals and the senior market. For more information about Blue Cross, visit Connect with us on Facebook, check out our videos on YouTube and follow us on Twitter and Instagram for more up-to-date information.  

Blue Cross and Blue Shield of Alabama is an independent licensee of the Blue Cross and Blue Shield Association.

About Leeds, Alabama

Nestled just 17 miles from downtown Birmingham, Leeds is a tri-county municipality, straddling the borders of Jefferson, Shelby, and St. Clair counties. It's incredibly convenient to I-20 and I-59, as well as the Birmingham International Airport, but maintains enough distance to be isolated from the traffic and the issues that tend to come along with living in "the city".  You can easily be in larger cities like Birmingham and Atlanta in minutes. Leeds has received many accolades including being named an ACE Town for Communities of Excellence, in 10 Most Popular Mid-Size Cities to Relocate, one of the Best Suburbs to Live in Alabama, one of the Best Suburbs for Millennials in Birmingham Area, in Top Suburbs for Millennials to Live, Best Places to Live in Alabama, recently named a Main Street Alabama City and Leeds City Schools are recognized in National Rankings for Best High Schools. 

About NFC
Founded in San Francisco in 1979, National Fitness Campaign (NFC) is a wellness consulting firm that provides programs and services to cities, schools and sponsors with the mission to build healthy communities. NFC delivers an integrated wellness initiative, centered on the world’s best outdoor gym: The Fitness Court®. The Campaign is planning its 500th Healthy Community, uniting the country’s largest public-private partnership in support of wellness with the goal of building a Fitness Court within a 10-minute bike ride of every American. Follow us on social media @NatFitCampaign and #Fitnesscourt.

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